Like the recent blog post you have written and optimized for SEO, you should also have concerns regarding optimizing images for SEO. 

But do you add too many images on your web pages? Do you know your website’s loading speed due to the weight of the images? What should you need to know regarding optimizing images for SEO?

This article will try to break down the facts for you. 

You will know,

• What is image optimization for SEO?
• Why is image optimization essential for SEO?
• How to optimize images for SEO to rank your website higher on the search results?

So, let’s cover the topics one by one. 

What Is Image Optimization for SEO?

Why do you add images to your content? Is this because you want your audience to find your website’s content engaging and interactive? 

Let’s say the answer to the above questions is Yes. But is it enough?

No.

Besides adding images on your web pages for the sake of your audience, you should also optimize them for SEO. However, image optimization for SEO is about optimizing the content’s images so they can rank higher on the search results. 

Think about what you need to do in order to optimize an article for SEO. 

Why Is Image Optimization Essential for SEO?

The tendency of people to search the images in the image section of the search engines is gradually increasing.  You may create stunning content, but your website won’t rank higher if you are not careful about image customization. 

To be really honest, downloading images from the sites that offer free stock images is not so valuable. You never know who used the image that you tend to add to one of your content. 

However, image optimization for SEO can provide you with two major benefits at a time. You can improve the UX of your website, which stands for user experience, and rank your web pages at the top of the SERPs. 

How to Optimize Images for SEO to Rank Your Website Higher on the Search Results?

Here’s the important part you have been waiting for. To optimize website images for SEO, try to follow the methods below. 

• Choose an Appropriate Format

Choosing the correct format is always important when it comes to optimizing images for SEO.

Therefore, the most common image formats are PNG, JPEG, Web P, etc. However, it is always recommended to use a JPEG image format. On the other hand, PNG format images come large in size though they are of high quality. 

• File Name

Don’t forget to name the file of the image. Therefore, it will help the search engine to discover the image more comprehensively. Make sure you use the relevant keyword while naming the image file, and it should also be descriptive. 

• Choose Unique Images 

It’s important you use unique images to add to the content of your website. However, most of the stock images may have copyright issues. Furthermore, it is not a smart move to use such an image that someone has already used. 

• Use Mobile Friendly Images

You have to ensure the images you tend to image are well visible on smartphones. Furthermore, try to compress the images smoothly to fit and ensure high quality.