If you are a marketer, you should make any stone unturned if you want to grow your business first. Like different effective digital marketing campaigns, promoting your business on the search engine is one of them. Nonetheless, you can reach your potential customers with the help of a search engine.

Among different search engines, Bing, developed by Microsoft, is one of them. Moreover, Bing is the default search engine of Microsoft. If you have ever used the Microsoft Edge browser, you have the experience of using Bing. 

However, according to a Survey, Bing has more than 136 million active members. Do you know what this number means to marketers? This simply means that if someone wants to reach a targeted audience, Bing is an unavoidable place with Google. 

Furthermore, the Bing ads campaign is pretty much effective and scalable. However, there’s no such difference between Google ads and Bing ads. The core concept remains the same. Nonetheless, we will cover how to create a Bing ads campaign. 

What Is a Bing Ads Campaign?

To describe the Bing ads campaign simply, it is the way of promoting websites or web pages on the Bing Search Engine Result Pages (SERPs). If you are a regular search engine user, you will find some of the results appear as ‘Ads.’ 

But what does it mean?

It means, behind the scenes, a group of people working to put the websites or web pages there. For this, they need to create a Bing ad account and ad campaigns and often participate in bidding for competitive keywords to rank for.  

For example, let’s say you sell shoes online. Now, you want to reach your customers via a Bing ads campaign. Ask you a simple question, which keyword should you choose to rank on SERP on Bing? Keywords are important because the search engine will show your ads based on them. 

If someone searches using the keywords you select for the ads campaign, your webpage will appear on the top of the SERP. 

How to Create Bing Ads Campaign Simply

You need to focus on creating the Bing ads campaign carefully. Moreover, your success in the Bing ad campaign depends on optimizing the ad campaign. 

You need to create a Bing Ads account first. But, if you haven’t signed up for a Microsoft account, you need to do that. Once you have done this, you need to put your business information on the next page. Make sure you put all the information correctly.

In the next step, if you want, you also input your Google ads data. But, if you don’t, you can create a brand-new ad campaign on Bing. Next, you need to choose the best keywords for the ad campaign. Hare, you can use the Bing ads campaign tool as well.

Now, you have to click the “Create Campaign option. Once you do this, you will be redirected to a page where you have to set your ad campaign goals. 

In the final step, you need to put additional information like URL, keywords, text, etc. Once you have done this, you will be redirected to the budget page. Choose the suitable budget for your campaign, and you are all set.