If you are not able to ensure your business existence on Google, you will miss a great chance to take your business to the next level. Customers nowadays have become more clever. Now, they don’t buy any products randomly. Rather, they like to research the products or services, visit a good number of online shops and finally make a buying decision. 

So, you might have already guessed what we have been trying to establish here. Yes, you need to have a pretty strong presence on your business on Google. And in this case, listing your website on Google My Business will help you on a large scale. You can let people know about the details of your website with the help of Google My Business. 

Here, in this article, we will cover the following;

What is Google My Business? 

Why should you have a Google My Business profile?

How to access Google My Business?

What are the features of Google My Business? 

So, let’s not get stuck in the intro and move forward to the next sections of this very important article. 

What Is Google My Business?

Google My Business is a tool for businesses that are offered by Google, one of the most popular search engines in the world. The thing businesspeople can do with the help of Google My Business is they can attach their business with this tool so that their business can get visibility on the search engine result pages. 

Especially if someone specifically searches about a particular business, the business can appear if the business has the Google My Business profile. The tool is designed in such a way that the business can make the most out of this and reach its targeted audience comprehensively and with a lot of ease at the same time. 

In other words, it can be said that if you want to manage your business presence on the search engine, Google My Business is for you. We will discuss the features of Google My Business in the following part of this article. 

Why Should You Have a Google My Business Profile?

You will hardly find any marketer who doesn’t want to get in touch with their targeted audience. Because this is the only way you will be able to meet your business purpose. Let’s say someone searches on the search engines using a query that is relevant to your business. 

Now, if your business can occur based on the query, you will be able to get customers. This is because chances are there that people like to discover those businesses which appear on the top of the search engine result pages. And the chance is more acute when you talk about local SEO. 

Look, creating a Google My Business profile is free! Besides, it won’t take too much time to create an account and manage your business. So, won’t it be better if you go with the Google My Business profile of your business and take your business before a large group of your targeted audience? 

It doesn’t matter whether you want to increase sales or increase the brand awareness of your business; Google My Business can always help people. And that’s the reason why we see a good number of businesses always emphasizing creating and managing Google My Business profile for their business. 

Rather, if you don’t have the profile of Google My Business for your business, you will lag far behind compared to your competitors. This is because you’ll hardly find any business which doesn’t have Google My Business profile, especially if they serve local people more or have a physical shop. 

How to Access Google My Business?

You won’t be able to access Google My Business unless you have a profile of it. So, the very first thing you need to do in order to access this tool is to create a profile. But you might be wondering how you can create Google My Business profile, right? 

Well, you can create Google MY Business Profile with the help of your Google account. And the steps are pretty much straightforward, so you won’t face any hustle. 

Now, follow the steps below in order to create a Google My Business profile.

• Step 1: Go to https://www.google.com/business/
• Step 2: Click the ‘Manage Now’ Button. 
• Step 3: Give additional information about your business. 
• Step 4: Verify your Google My Business profile. 

It will be way better if you verify your Google My Business profile via your mail address. 

However, if you already have a Google My Business profile, you can directly sign into Google My Business. And, as we have mentioned above, the more you are capable of managing your business with the help of Google My Business, the better it is for your business, undoubtedly. 

What Are the Features of Google My Business?

Google has ensured you get a bunch of features when it comes to using Google My Business. And that’s the reason why a good number of marketers are always fascinated when it comes to using these effective features of Google. 

One of the fascinating features of Google My Business is your customers will be able to write reviews about your business. And this is important! Because nowadays, customers only want to buy those products which have a good number of reviews online. 

Additionally, if you want to have helpful insights into your business, you can attain so with the help of Google My Business. For example, exactly how many people search for your business, how much engagement your business presence gets on Google, etc. 

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So now you have enough idea regarding how Google My Business can positively impact your business. Therefore, you must create a Google My Business profile in order to take your business to the next level. 

Additionally, make sure you put enough information regarding your business so that people can explore your business on a large scale. Besides, make a perfect strategy for Google My Business campaign.