Before diving into the deep discussion of SEM, let’s have a look what we going to cover today.

1. What is SEM?

2. Difference between SEO and SEM.

3. Why business farms use SEM strategies?

4. SEM competition.

5. How search engine ranks the SEM based sites?

What is SEM?

SEM refers to Search Engine Marketing. As here the term marketing evolves, this means SEM is a strategy to grab the attention of people using search engine like Google, Bing, Yahoo and many others in a paid way. Sounds good?

Do you remember the last time you were using a search engine site for finding a piece of information? You entered a key word for searching and the search engine provided you all the relevant data they have. It was huge!

You saw few search results basically in the upper position of search results came as “Ad”. This means those links from any sites came as Advertisement to you and for this the particular sites or company have to paid the search engine

So, search engine marketing is a method of putting a business in the top of search result in a paid method. Where the business involves with search engine for search engine marketing is charged for per clicked by the people looking forward to those kinds of business.

Difference between SEO and SEM

SEO means search engine optimization. search ranks the site that best match to the keyword. When someone search for something, search engine categories or creates a search result list depending on the relevance of the sites. In SEO, sites don’t need to pay whereas in SEM, the sites need to pay for the clicks.

Why Business farms use SEM strategies?

The online world is competitive as there are lots of business or other organization doing their activities. In term of staying in the race, many business organizations are using plenty of marketing strategies. We all know about the role of search engine is online world. Billions of people are engaged with various search engine for their needs. Marketers are always looking for attaining the attention of their potential customers to gain their organizational benefit. So, the search engine provides the opportunity to those marketers in a paid way to achieve the organizational goal by putting more traffic to their particular sites. So any business organization may use this powerful tools to interact with their potential customers. Though they have to pay for the possible key word that their potential customers may put in, there’s always a chance for highly benefited.

SEM competition

Look, not only you are in the market but also all the marketers are struggling with their business in the heat of competition. SEM is not beyond that. Thousands of websites are biding (As there are bidding system) for a specific keyword so that they can drive traffic into their websites. We may bear a myth and that is search engine ranks the websites based on huge amount of money but it is not like that, search engine sees the relevance of the content first then comes the issue of money. If a website has relevance content and comes up in the field of bidding, they might be on top. So, not only money doesn’t bring you to the top. Do remember one thing, as there is huge possibility of attaining the attention of your customers, there might be some sorts of competition.

How search engine ranks the available sites?

When any person puts keyword on the search bar, the search engine looks for relevant content that best match to that keyword. As, we have discussed earlier, the sites intend to take part in Search Engine Marketing have to engaged in the bid for the keyword. The search engine chooses the sites best match to the content and those have highest budget. Don’t forget, if the someone clicks the sites with “Ad” this means that particular site is charged. If no one clicks, the sites don’t need to pay any money.

So the best is that, the business organization have to do deep research on keyword and have identify their targeted customers. Wrong person entering on the site costs you a lot.