The most enticing fact about Google Analytics is it is completely free. You want to know the insights of your website. But you can’t afford premium tools. Here Google Analytics plays a major role. 

But, here’s a catch.

Some people who are very judgemental may underestimate Google Analytics for being free. But, if you look around the giants of companies around the world, you will see most of them use Google Analytics as a primary tool when it comes to measuring their website’s performance. 

So, the value and impact of Google Analytics is something no one can deny unless they have a lack of knowledge about SEO tools.

What Are Google Analytics

Google Analytics is a digital tool that helps people to know the metrics of their business. But, Google Analytics creates more value than the previous line. Look, it’s hard for people to determine the website data as it is full of numbers.

Here’s where Google Analytics comes into play. With the help of Google Analytics, you will be able to determine your website data as it comes in an easy-to-read format. 

Moreover, Google Analytics is pretty much easy to access. What you just need to do is to place the tag in your website so Google Analytics can track your website. The simple visualization tool then provides you with the simple visualization data so that you can know what is happening with your website. 

Why Should You Choose Google Analytics

There are a bunch of reasons why you would like to choose Google Analytics. Let’s put the fact of free usage far apart. Google Analytics is still impressive beyond that. Another fascinating fact about Google Analytics is it is developed by Google.

So, it makes a lot of sense that you will find more accurate data about your website performance as you tend to create a website to perform better on Google. Furthermore, you don’t need to have any type of skill in order to access the tool.

The simple navigation and user-friendly interface make it a lot easier for anyone to access it anytime. There’s no rocket science. You will have a decent idea about your website performance. 

When it comes to taking any decision regarding your business, website to be more precise, Google Analytics can help you on a large scale. 

How To Get Started with Google Analytics

To get started with Google Analytics, first, you need to Google Analytics and create an account. Moreover, you have to put some basic information when it comes to creating Google Analytics. 

Once you are done with this, you need to set up Google Analytics on your website or app. Next, you can start exploring Google Analytics completely. 

Now, let’s look at some of the features of Google Analytics you can access. 

• Website traffic.
• Keyword Reporting.
• Conversion tracking,
• Audience information
• Third-party referrals, etc. 

So, if you are still not serious about Google Analytics, you should start taking it seriously from the right of the words go.